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BlackRock Adds Bitcoin to $150B Model Portfolio, Marking a Major Milestone for Crypto Adoption

DATE POSTED:March 4, 2025

In a groundbreaking turn for Bitcoin and the wider cryptocurrency market, BlackRock, the world’s largest asset manager, has officially woven Bitcoin into the fabric of its $150 billion model portfolio strategy.

The firm, which oversees trillions in assets around the globe, has included the iShares Bitcoin Trust ETF (IBIT) in its investment model with an allocation target of 1-2%.

This is the first time BlackRock has officially added Bitcoin to its portfolio, and it seems a pivotal moment in Bitcoin’s march toward mainstream acceptance.

A Strategic Move for Long-Term Growth and Diversification

The attention of both institutional investors and retail crypto enthusiasts has been drawn to the inclusion of Bitcoin in BlackRock’s portfolio. Michael Gates, the lead portfolio manager at BlackRock, stated that the company added Bitcoin as a way to gain exposure to its long-term investment potential. Gates qualified Bitcoin as having “long-term investment merit,” and he emphasized its potential as a store of value and a hedge against inflation. Also notable was Gates’s mention of Bitcoin as an asset that offers “unique diversification” benefits in a diversified investment portfolio.

For a long time, people have considered Bitcoin a very volatile asset, but in recent years, its increasing status as a digital store of value and its growing adoption in global markets have made it much more appealing to institutional investors. While traditional finance still regards Bitcoin as mostly a speculative asset, companies like BlackRock, which have massive amounts of assets under management, could well be the next big thing for Bitcoin—integrating it into their offerings and maybe even paving the way for other asset managers to do the same.

Examining the text provided, Bitcoin’s market volatility may concern some people, but it is not a problem for others. The text’s author(s) clearly identify an audience of Bitcoin bullish believers, presumably because BlackRock is an investment firm that is supposedly not backward-looking and is making supposedly aligning-with-the-changing-dynamics-of-the-financial-world investment decisions.

The Significance of BlackRock’s Bitcoin Move

For years, conservative investors have seen Bitcoin as a speculative and extremely risky asset. Price swings of 10 percent or more are common and have happened almost daily over the past week or so. Yet not every day is a roller coaster ride. In fact, many days pass between price swings. In addition, the moments of extreme price movement themselves routinely taint Bitcoin’s image in the eyes of the financial media and in the minds of potential investors.

Let’s explore.

Given BlackRock’s extensive clout in the world of finance, its Bitcoin move is set to send a strong message to other hedge funds, asset managers, and institutional investors that might have been on the fence about the digital currency. It could also nudge U.S. regulators to clear up Bitcoin’s legal standing, which in turn could invite even more institutional players to grasp this particular nettle.

When BlackRock integrates Bitcoin into a $150 billion model portfolio, it reinforces the argument that cryptocurrencies are an inescapable part of the global financial system. This is especially true when one considers that BlackRock is the world’s largest asset manager. If it was not already clear, this showcases that Bitcoin, along with other cryptocurrencies, has arrived as an asset class—one that has a relatively high potential upside with a risk profile different from that of many traditional assets.

Bitcoin’s Role in Diversification and Long-Term Growth

Institutional investors are increasingly attracted to Bitcoin because it can serve as a diversification tool.

The price of Bitcoin tends not to move in concert with prices of traditional asset classes like stocks or bonds, so adding Bitcoin to an investment portfolio can reduce the overall risk of that portfolio.

Moreover, in today’s volatile markets, a Bitcoin investment could potentially offer even more risk reduction.

This point has been underscored by Michael Gates. He has emphasized that Bitcoin’s unique characteristics make it an attractive, diversifying addition to a portfolio. By allocating a small percentage of their portfolio to Bitcoin, investors can potentially achieve higher long-term returns with no added risk compared to traditional portfolio diversifiers.

A New Era for Bitcoin?

Including Bitcoin in its model portfolio marks a big step forward for the digital asset on the road to becoming a universally accepted investment vehicle. When BlackRock, a company with such a gigantic footprint in the global financial world, adds Bitcoin to a portfolio alongside such traditional asset classes as U.S. Treasuries and corporate bonds, it sends a powerful signal that, yes, even with its wild price swings, Bitcoin can be considered a ‘go-to’ asset for the type of ‘long-term, sustainable growth’ that investors everywhere are always looking for.

Backed by BlackRock, Bitcoin is moving ever closer to the serious asset-class territory. The 1-2% allocation to the King Crypto in the #1 asset manager’s portfolio is modest, if not a tad tentative, but it is a powerful endorsement in terms of the institutions that are now embracing this new digital reality.

Disclosure: This is not trading or investment advice. Always do your research before buying any cryptocurrency or investing in any services.

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