Bithumb Regains Ground in South Korea’s Crypto Market Amid Upbit Dominance

The post Bithumb Regains Ground in South Korea’s Crypto Market Amid Upbit Dominance appeared first on Coinpedia Fintech News

South Korea’s crypto exchange landscape is witnessing a shake-up as Bithumb claws back market share from dominant player Upbit. According to a Bloomberg report, Bithumb has surged to capture approximately 25% of the country’s total crypto trading volume, a significant leap from its single-digit presence in 2023.

The revival is largely credited to Bithumb’s bold marketing strategy. To regain its position, Bithumb has launched targeted campaigns to attract users who previously migrated to Upbit. The efforts appear to be working, with the exchange steadily rebuilding its user base and transaction volume.