Betfair faces six-figure penalty after breaking Australian spam laws

Betting giant Betfair is facing a AUD 871,660 ($566,348) penalty after sending messages to VIP customers that don’t comply with Australian spam laws.

Australian Communications and Media Authority (ACMA) has announced that it will be charging Betfair with the penalty for sending commercial messages that didn’t comply with national spam laws, after an investigation.

The examination revealed that Betfair sent 148 emails and text messages between March and December 2024 to VIP customers that did not consent or had withdrawn consent for such communication. Six messages were also found that did not contain an option to unsubscribe.

Betfair has been penalised $871,660 for breaching Australia’s spam laws, following an ACMA investigation that found the company sent marketing messages without valid consent, including to customers who had previously unsubscribed.