Apple launches 30% faster iPad Air to rival MWC hardware
Apple unveiled a new iPad Air powered by the M4 chip.
The launch introduces performance upgrades intended to enhance on-device artificial intelligence capabilities while maintaining current retail pricing. The device targets consumers and educational customers seeking faster processing speeds for tasks such as gaming and image editing.
The new iPad Air is 30% faster than the M3 version and 2.3x faster than the M1 version, according to the company. The device starts at $599 for the 11-inch model and $799 for the 13-inch model. Educational discounts reduce the price to $549 for the 11-inch model and $749 for the 13-inch model.
The iPad Air features an 8-core CPU, a 9-core GPU, and 12GB of unified memory. Memory bandwidth is 120GB/s, which Apple stated helps users run AI models faster than on older devices.
The 16-core Neural Engine is 3x faster than the M1 version, enhancing on-device AI capabilities. The device supports Wi-Fi 7 and Bluetooth 6 and uses new connectivity chips, the N1 and C1X.
The device retains the same physical dimensions as previous models. It includes a 12MP Center Stage front camera and a 12MP Wide rear camera. The iPad Air is compatible with Apple accessories like the Magic Keyboard and Apple Pencil Pro.
Preorders begin on Wednesday, March 4, in 35 countries and regions. The device is available in four color finishes and four storage options: 128GB, 256GB, 512GB, and 1TB.
The launch coincides with Mobile World Congress (MWC) in Barcelona, alongside announcements for the iPhone 17e and MacBook upgrades. Apple will host hands-on events in select cities instead of participating in trade shows like MWC. Apple does not participate in MWC or other trade shows, preferring to show off its products at its own events.