ALT Sports Data partners with Formula 1 to advance sports betting

ALT Sports Data has teamed up with one of the biggest motorsports competitions in the world.

The California sports trading and consumer data company landed a major deal with Formula 1. They’ve been named an official data supplier, which means they’ll be providing F1 with betting data. The goal, they say, is to boost growth and engagement while ensuring betting on F1 races stays responsible and properly regulated.

Formula 1 have today announced that ALT Sports Data has joined the sport as Official Betting Data Supplier to drive engagement and growth in the Formula 1 betting ecosystem.

For more information read here: https://t.co/tbp5Nm9nxY

— F1 Media (@F1Media) February 28, 2025

The partnership is about bringing real-time predictive analytics into the heart of the F1 experience. For those looking to place bets on races, this means access to accurate, vetted information powered by the San Diego-based firm’s proprietary data solutions.

Their focus is  reported to be on creating well-priced odds for the wagering industry, opening up new markets for bettors while making sure the data is both reliable and trustworthy.

In a joint press statement, Formula 1 CCO Emily Prazer said: “Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport.

“We are delighted to partner with ALT Sports Data whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”

ALT Sports Data co-founder Todd Ballard added: “Formula 1 is one of the biggest and most prestigious global sports brands, captivating a large and passionate fanbase of 750 million people worldwide.

“It has an unmatched combination of speed, strategy, and innovation so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets, and micro-market solutions.”

Just last month, ALT Sports Data scored a huge global partnership with the X Games, marking a first in the competition’s 30-year history, as fans will now be able to bet on the events. The deal lets ALT Sports Data offer both traditional and prop betting markets.

The company has also locked in partnerships with Abelson Info and Athletes Unlimited, continuing to expand its reach in the sports betting world.

Featured image: Grok 

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