AI now drives Figma’s fresh arsenal of creation tools
Figma has launched a suite of AI-powered tools designed to streamline the creation of websites, app prototypes, and marketing assets. The new features include Figma Sites for website creation, Figma Make for prototyping, Figma Buzz for marketers, and Figma Draw for vector editing.
Figma Sites enables users to create and publish websites using AI, allowing for easy editing and customization of site elements. The tool also supports the addition of transitions, animations, and scroll effects, as well as the generation of blog posts directly within the platform. A content management system (CMS) is set to be integrated, enabling users to manage blog content, thumbnails, and slugs.
Image: Figma
Figma Make is geared towards ideation and prototyping, allowing users to input prompts to generate web applications. The prototype app is collaborative, and users can modify elements or add custom code. Yuhki Yamashita, chief product officer at Figma, noted that both Figma Sites and Figma Make share many features and underlying technologies, with Figma Make focused on high-fidelity prototyping and Figma Sites suited for marketing and design teams seeking control over site design.
Image: Figma
Figma is also expanding its offerings with Figma Buzz, a tool for marketers to create assets in bulk using templates and AI-generated images. Figma Draw, a new vector editing tool, includes features such as text on a path, pattern fill, and brushes, aiming to reduce the need for designers to export their work outside Figma.
The new tools position Figma in direct competition with creative suites like Adobe and Canva, as well as AI-powered website and prototype creators. Yamashita emphasized that Figma’s focus remains on building digital products, with a significant portion of its user base being developers.
A new content seat plan, starting at $8 per month, will provide access to Figma Buzz, Slides, FigJam, and Sites CMS, further expanding Figma’s capabilities.