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Why Disney’s $1.5 billion stake in Epic Games has implications far beyond gaming

DATE POSTED:February 12, 2024

Disney’s $1.5 billion stake in Epic Games is not just a play to make video games. It’s Disney’s first step towards a potentially transformative future media business: the metaversal theme park.

On February 7, Disney announced its plans to acquire a $1.5 billion equity stake in Epic Games, the developer of Unreal Engine and popular first-person shooter title “Fortnite.” The deal is a clear signal that the entertainment giant hopes to populate the metaverse to come with its homegrown characters and IP. 

“This very firmly solidifies gaming as not just a large part of the entire entertainment ecosystem, but actually it’s future — because that’s the bet that Disney’s taking,” said Irina Shames, chief commercial officer of the gaming talent management and consulting firms Loaded and Open World.

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