Webflow vs Framer 2025: Which Is Better for Ecommerce?

Webflow and Framer are two of the most talked-about visual website builders on the market — but when it comes to ecommerce, which one is actually worth using?

I’ve spent hours using both tools to build ecommerce landing pages, test site speed, manage SEO, and evaluate their capabilities for actual online stores.

Based on that hands-on experience, Webflow is the better choice if you’re building a fully functional ecommerce store.

Framer, on the other hand, shines when you need to build quick, animated landing pages or simple single-product websites.

But without native ecommerce features, it's not suited for businesses looking to grow online sales directly through their site.

Quick Verdict: Webflow vs Framer

Webflow – Best overall, ideal for ecommerce stores that need scale, SEO, and content
Framer – Best for lightweight sites, ideal for fast, animated landing pages

In this comparison, I’ll take a closer look at where each platform stands out — and where it falls short — across pricing, ecommerce functionality, design tools, SEO, ease of use, and more.

Webflow vs Framer: Comparison Table FeatureWebflowFramerNative Ecommerce SupportYesNoCMS SupportYesLimitedAnimation & UI ToolsGood, but complexExcellent, very beginner-friendlySEO FeaturesAdvanced (custom meta, sitemap, schema)BasicEase of UseModerate learning curveVery easy to learnHosting & SpeedFast CDN + clean codeFast React frameworkTemplates & Design2,000+ templates200+ modern templatesPricing (ecommerce plans)$29–$212/monthRequires 3rd-party workaroundsFree TrialYes (limited plans)YesPricing (ecommerce plans)$29–$212/monthRequires 3rd-party workaroundsTry WebflowTry Framer Ecommerce Capabilities: Webflow Wins

If you're building an actual online store, Webflow is far ahead.

It’s built to support ecommerce businesses with:

Product management Checkout customization Inventory controls Tax & shipping setup CMS for content marketing Integrated payment options

Webflow offers native ecommerce, meaning everything from product pages to checkout happens inside your site. This is critical for performance, SEO, and user experience.

Framer doesn’t support ecommerce natively. You can only build a front-end and connect to third-party checkout tools like Shopify Buy Buttons or Stripe.

While that might work for simple use cases, it's not viable for growing brands or anyone who wants to manage orders directly inside the platform.

Ecommerce Feature Breakdown FeatureWebflowFramerProduct PagesCustomizable, nativeMust embed via ShopifyShopping CartFully integratedNot availableCheckoutWebflow-hostedExternal (e.g. Stripe)Inventory ManagementYesNoPayment GatewaysStripe, PayPal, Apple PayExternal integration onlyCoupons & DiscountsYesNo

Winner: Webflow — full ecommerce toolkit built-in.

Design & User Interface: Framer Takes the Lead

Framer shines when it comes to animation, interaction, and general UI polish.

It’s a designer-first platform, and it feels more like working in Figma than building in a CMS.

You can build pages using a clean, drag-and-drop editor.

Hover states, scroll animations, and transitions are easy to create without code. It’s perfect for portfolio sites, single-product pages, and startups that want to ship fast.

Webflow is more powerful, but less intuitive.

It mimics front-end development — with settings for padding, margin, z-index, and more. That gives you deep control, but also a learning curve.

Design Feature Comparison FeatureWebflowFramerDrag-and-drop BuilderYes, but grid/flex-basedYes, free-form Figma-styleAnimation ToolsTimeline-based interactionsVisual animations built-inTemplate Selection2,000+ templates200+ modern templatesMobile ResponsivenessCustom breakpoints availableResponsive by default

If you want total design freedom and are willing to learn, Webflow delivers. If speed and visual polish matter more, Framer is easier and faster to use.

Winner: Framer — fast, modern design UI with simple animations.

SEO: Webflow Is Much More Robust

SEO is a deal-breaker for ecommerce sites.

If you rely on Google to drive organic traffic, you need full control over titles, descriptions, schema, and site structure.

Webflow gives you that control:

Custom meta titles and descriptions Canonical tags Sitemap control Open Graph settings Structured data with schema markup Fast-loading pages

Framer offers basic SEO settings, like meta titles and descriptions, but doesn’t support canonical tags, structured data, or full sitemap control yet.

If SEO matters to your ecommerce growth, Webflow is the obvious winner.

SEO Feature Comparison FeatureWebflowFramerMeta TitlesYesYesCanonical TagsYesNoStructured DataYes (manual & integrations)NoSitemapCustomizableAuto-generated onlySpeed OptimizationYesYes (React)

Winner: Webflow — advanced SEO tools built in.

Pricing: Both Have Pros and Cons

Webflow has clear ecommerce plans with scalable pricing.

Webflow Pricing (2025) Standard: $29/month — 500 items, 2% transaction fee Plus: $74/month — 1,000 items, 0% fee Advanced: $212/month — 3,000 items, 0% fee

Framer doesn’t have ecommerce pricing because it doesn’t offer ecommerce.

To build a basic product site, you’ll use the Pro plan ($35/month), but checkout and order management will rely on external platforms — which usually carry their own monthly costs.

So while Framer might look cheaper upfront, it often ends up costing more when you account for:

Shopify Buy Button ($5–$9/month) Stripe fees Embedded cart tools

Winner: Webflow — transparent pricing with built-in ecommerce.

Ease of Use: Framer Is Simpler

Framer is easier to learn and faster to use — especially for visual designers. If you've used Figma, you’ll feel at home.

The drag-and-drop experience is seamless, and you can launch a site within a few hours.

Webflow has a much steeper learning curve.

You’ll need to understand how layouts work in HTML/CSS, and the UI isn’t as beginner-friendly. However, once you get the hang of it, it offers far more control.

Learning Curve Comparison FactorWebflowFramerLearning CurveModerate to advancedBeginner-friendlyTime to First Publish4–6 hours (with tutorials)1–2 hoursVisual EditingTimeline-basedFigma-styleSupport DocsExtensive guides and communityBasic help center

If you’re new to building websites, Framer will feel easier. But Webflow offers more room to grow.

Winner: Framer — best for speed and simplicity.

Templates & Themes: Webflow Offers More Choice

Webflow has a massive template marketplace with over 2,000 professionally designed themes.

These include ecommerce templates, blog layouts, SaaS pages, and more.

The real strength of Webflow’s template library is the variety of ecommerce-specific layouts that are available.

These templates come pre-built with product pages, shopping carts, and responsive elements that make them easy to adapt for different industries.

Whether you’re launching a fashion store, a supplement brand, or a digital goods site, you’ll likely find a strong starting point.

Framer’s selection is smaller — around 200 templates — but they're modern, beautiful, and optimized for fast building.

Some templates are free, others are paid (often $20–$100 per site).

Framer templates, while visually polished, are generally optimized for landing pages, portfolios, or single-product sites.

You won’t find templates with built-in cart functionality or product filtering — and that’s because ecommerce isn’t native to the platform.

If you need a store that functions as well as it looks, Webflow gives you more to work with right out of the box.

Template Feature Comparison FeatureWebflowFramerNumber of Templates2,000+200+Ecommerce TemplatesYesNo (requires workarounds)Mobile-OptimizedYesYesCustomization OptionsFull CSS-like controlVisual drag-and-drop

Winner: Webflow — more ecommerce-specific templates.

Best For…

Let’s break it down further by situation:

Use CaseBest ChoiceFull ecommerce storeWebflowSEO and content-driven storeWebflowAnimated landing pageFramerSingle product pre-launchFramerDesigner portfolio with productsFramerScalable ecommerce with CMS integrationWebflow Final Verdict: Webflow or Framer?

If you’re building a real ecommerce site, Webflow is the best choice. It offers:

Native ecommerce functionality Advanced SEO control CMS integration Better long-term scalability

Framer is great for simple, quick builds — but not ready for serious online selling.

If you’re launching a single product or a beta waitlist page, Framer is ideal.

But for growing ecommerce brands, agencies, or content-focused businesses, Webflow wins every time.

That said, there’s no harm in testing both.

Both platforms offer free trials, and depending on the type of site you're building — whether it's a fully-featured online store or a single product teaser page — the best choice might come down to how fast you need to move, and how far you plan to scale.

Webflow requires more time upfront but pays off long-term. Framer helps you move quickly, but with limitations.

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