AI Turns Websites Into Adaptive Sales Engines
Digital marketing has a blind spot.
The industry has become extraordinarily adept at funneling persuasion before the click, but once those hard-fought-for clicks happen, the user experience...
Banks Shift Loyalty From Points to Everyday Payments
For decades, loyalty followed a familiar rhythm: Consumers earned points on credit card purchases and redeemed them later, often after months of accumulation.
That structure still exists, b...
Ad Tech Briefing: A mid-term report card
The latest earnings cycle in ad tech and digital media was effectively telegraphed before a single quarterly call began....
AI Is Magnifying Google and Meta’s Edge in Ads
We could see a brief shift away from obsessive AI talk this week. On Wednesday, Meta Platforms CEO Mark Zuckerberg is due to testify in the Los Angeles trial hearing a lawsuit filed by a young Califor...
Tech Giants Look to Bridge AI and Publishing Worlds
Amazon and Microsoft are reportedly pushing into a new part of the AI world: arranging deals with news publishers.
That’s according to a report Monday (Feb. 16) from the Wall Street Journ...
