Microsoft

Gen AI Is Helping to Drive Innovation for Advertisers: Annalect’s Clarissa Season
LAS VEGAS – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT, is quickly being adopted by a variety of organizations that seek to improve efficiency, foste...

Marketers Have Multiple Data Signals to Supplant Cookies: Mindshare’s Brian DeCicco
LAS VEGAS – Alphabet Inc.’s Google this year began its long-publicized effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome brow...

Don’t Fear the Generative AI Future: IAB’s David Cohen
LAS VEGAS – The growing capabilities of generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, has led to speculation about how it will affect people...

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Microsoft

May