Pitch deck: How Google is responding to advertisers’ concerns about AI Max

When Google started talking to marketers about AI Max — its suite of AI-powered tools to improve results for advertisers’ search campaigns — ahead of its initial roll out over summer, the platform’s 11-page pitch deck left them with more concerns than clarity.

Which is why Google has recently been circulating an updated (and detailed) 26-page pitch deck which aims to address those issues.

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