December, 2025

December, 2025

OpenX redraws the SSP-agency relationship
Supply-side platforms (SSPs) were originally built as publisher advocates. Their job was straightforward: get impressions into the market and take a cut. Then they decided to work with advertisers, a ...

Omnicom’s reshuffled leadership emerges as the ad industry’s new power players
Omnicom began absorbing its former rival Interpublic Group (IPG) this week with a swath of redundancies up and down the org chart. Among the 4,000 people cut loose across the globe were Susan Credl...

Criteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M&A rumors
In early 2025, Criteo entered a new chapter, with its current CEO, Michael Komasinski, taking the reins as the fourth chief executive of the company in its 20-year history — a sign that investors ex...

Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market. Market check Paramount’s ...

European Council and Parliament Aim to Combat Fraud and Boost Transparency
The European Council and the European Parliament reached a provisional political agreement to bolster the EU’s legislation on payment services. Morten Bødskov, Danish Minister for Business, Industr...

Vanguard ‘Degen Effect’ Fuels 10% Surge for Bitcoin in Explosive Rebound
Bitcoin (BTC) price surged more than 6% on Wednesday, pushing toward the $94,000 threshold during the early hours of the Asian session. It comes just hours after Vanguard lifted its long-standing ban ...

Is Bitcoin Ready to End Its 5-Week Downtrend or Face Rejection at $95,000?
Bitcoin is attempting to recover after a sharp decline, but its rebound remains limited as the crypto king approaches a critical resistance zone. Despite climbing over the past 24 hours and regai...

Coinbase and Bithumb List More Altcoins as Investor Demand Recovers
In the first week of December 2025, Coinbase—the largest US exchange—added five new assets to its listing roadmap. This move signaled a positive shift in recovering demand from US investors. Ad...

Ethereum Fusaka Goes Live Today: Can It Trigger a Pectra-Like Rally?
Ethereum is scheduled to activate its Fusaka upgrade on December 3, 2025, at 21:49 UTC, deploying PeerDAS technology. This innovation enables network nodes to store only one-eighth of blob data while ...

The Bissell FurFinder stick vacuum promises to beat pet hair, but does it deliver?
The Bissell PowerClean FurFinder has a few impressive features — it's just a shame it struggles with actually picking up fur....

December

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B&T Television

December