Inside The Atlantic’s AI bot blocking strategy
The Atlantic has built a scorecard for AI crawlers, identifying which bots actually send readers back and which just strip content. Only those with value get through.
This approach led it to block ...
Backlash grows against AI slop, but marketers remain unfazed
In the era of synthetic social, where AI slop has flooded timelines, brand marketers and agency execs have largely shrugged off concerns. The low-effort, mass produced, AI-generated content, known as ...
Target to launch new shopping app within ChatGPT
This story was first published by sister site, Modern Retail.
In partnership with OpenAI, Target plans to launch a new Target app within ChatGPT beginning the week of Thanksgiving and Black Friday....
How Reckitt is beating the AI odds with its approach to pilots
Enthusiasm for AI implementation among marketers remains high, despite worries there’s an economic bubble forming, or that, according to a widely cited MIT study, 95% of AI pilots fail.
With th...
