August, 2025

August, 2025

Stephanie Shirley, Who Created a Tech World for Women, Dies at 91
In 1962, she started a software company at her dining room table with a revolutionary idea: to create a place where women could find a work-life balance....

Warren Brodey, 101, Dies; a Visionary at the Dawn of the Information Age
His work on complex systems and responsive technologies helped lay the groundwork for later work on artificial intelligence....

Maximize the performance of your Google Ads conversion data
In today's data-driven world, the performance of your ad campaigns increasingly depends on the richness of the conversion data you import. When it comes to machine learning, the more signals you prov...

Media Briefing: Publishers catch new vibes from Meta on AI licensing
This week’s Media Briefing covers publishers picking up on Meta’s evolving message about AI content licensing deals. More AI licensing deals with publishers could be on the horizon with publis...

CTV looks to invest in creator content to win over more ad dollars
In 2025, CTV channel operators are widening their portfolios of creator content in a bid to capture more ad dollars. CTV companies such as Tubi, Samsung TV Plus and Netflix are leaning into creator...

Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
With creators, marketers are back at a familiar crossroads: measurement headaches. That moment always comes whenever ad dollars pile up around a particular part of the market — and with it, the s...

Target’s next CEO shares his 3 top priorities in returning to growth
This article was first published by Digiday sibling Modern Retail. Target has named its next CEO. Unsurprisingly, it’s Michael Fiddelke. Fiddelke, Target’s chief operating officer, has been...

Media agencies scrutinize paid search adjustments amid zero-click signal confusion
As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to rethink the role paid search plays in their media plans. With that rethinkin...

Future of TV Briefing: WTF is co-viewing measurement?
This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic. Fuzzy math YouTube’s Oscar bid, the business of AI slop and...

Esquire’s Michael Sebastian on the workday of a magazine editor in the age of TikTok and AI
In the midtown Manhattan offices of Hearst Tower, surrounded by the familiar chaos of print production — stacks of back issues, proof pages scattered across the desk, the constant hum of editorial c...

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B&T Television

November