September, 2024

Inside the Stream: Putting Paramount+ With Showtime in Perspective
Not that long ago, before Netflix became a household name, “premium TV” referred to HBO, Showtime and Starz. They, and their brand extensions, were all subscription-based, advertising-free netwo...

Inside the Stream Podcast: Can Disney’s Direct-to-Consumer Business Become Profitable in 2024?
Although Disney gained a healthy 14.6 million direct-to-consumer subscribers in its fiscal fourth quarter reported this week, it also lost nearly $1.5 billion in the segment. That raised its annual ...

7 early Amazon Prime Day outerwear deals I'd buy right now from The North Face, Columbia and Helly Hansen
Amazon Prime Day is next week but we've already spotted big savings on high-end gorpware....

Is buying a second-hand mattress safe? No, and here's why
We look at why buying a second-hand mattress isn't safe, the biggest risks, and the best alternatives....

PlayStation Network is down, knocking PS5 and PS4 gamers offline
Illustration by Alex Castro / The Verge Gamers hoping to spend an evening in front of their PlayStation 5 or PlayStation 4 may be out of luck unless they enjoy single-player experienc...

Sony Keeps Requiring PSN Account For Offline Games, Modders Mod It Out
There’s that well known adage that if you want to teach a child not to touch a hot stove, just let them touch it once and that will be all the teaching needed to have them never do so again. Whoever...

How Disney is nearing its goal to automate 75% of ad sales by 2027
Subscribe: Apple Podcasts • Stitcher • Spotify The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in t...

Marketing Briefing: Inside the anatomy of a successful brand comeback
Everyone loves a comeback story — but what makes a successful comeback? As major brands plot returns to their former glory — by, say, switching up the C-suite leadership (like Nike recently did...

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. TikTok reps are rolling out financial perks and strategic in...

Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores
The Dutch are no strangers to New York. After all, the city used to be known as New Amsterdam. But there’s a resurgence of agencies from the Netherlands finding their way to American shores. Dept...

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B&T Television

September, 2024

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