Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed

Today’s presidential election in the U.S. — and its (fingers crossed) hopefully quicker and smoother than 2020 outcome — has rightfully dominated the advertising and media landscape during a crucial time period for marketers.

Once the results shake out, marketers plan to go full steam ahead on holiday marketing, with a focus on Black Friday and Cyber Monday sales — but we’re not there yet. What comes next is still up in the air until all votes are tallied.

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