Jaguar’s bizarre rebranding continues with the Type 00 concept electric car
Type 00 | Image: Jaguar
Jaguar’s new ethos is “copy nothing,” and the first concept car of its new era is trying to deliver.
The leaks earlier were accurate, with the Type 00 two-door coupe presenting a long hood that leads to a low roof and fastback rear profile that foregoes any rear window. Jaguar chief creative officer Gerry McGovern said in a presentation that “when Jaguar was at its best, it threw away the design rulebook and created E-Type and the XJS...objects of desire.” This car is supposed to be another step in that direction.
There are plenty of details, like its 23-inch wheels, oval steering wheel, three brass bars running through the cabin, butterfly doors, and a stone plinth separating the seats. We also can’t miss the Lincoln Nautilus-like...