Incoming teen social media ban in Australia puts focus on creator impact and targeting practices

As Australia sets a social media ban for teens next year, creators and agencies are refining their creator content strategies and targeting practices there as it could impact billions of dollars in creator revenue.

“It’s a significant shift that could redefine how brands engage with audiences and how social platforms operate,” said Jessica White, vp of creative and media at digital agency Dept. “And that’s also why U.S. content creators need to pay attention, as this will mean that they need to proactively shift how they approach content creation and audience targeting.”

Dept works clients including eBay, Ancestry, Twitch and Meta in Australia.

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