How Bluesky hopes to win over publishers (and users)

Bluesky has entered the classic platform rite of passage: wooing publishers. 

Facebook, Snapchat, Instagram, TikTok — they’ve all tried the same play over the years, luring attention-grabbing content that keeps eyeballs glued.

“Having publishers helps to make your platform a go-to place for news,” said Daoud Jackson, senior analyst at Omdia. “Having authoritative news means when people want to see what is going on, they come to your platform first.”

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