Digital veteran Amir Malik is poised to join advisory firm Alvarez & Marsall from Accenture Song

Amir Malik is set to join Alvarez & Marsall, an advisory firm known for its involvement with private equity and reputation for corporate turnarounds, as managing director of its digital technology business, Digiday understands.

Malik, who spent several years at Accenture Song as the consultancy furthered its interest in the digital media sector (which grew 300% during that period to surpass $600 billion), is reportedly joining the new A&M unit in October.

According to its website, A&M has $5.9 billion in assets under its management and has a significant relationship with the private equity sector. It offers various services tailored to private equity players’ needs, and Malik’s move is interpreted as a sign that A&M will pitch its services, including due diligence and integration strategies, such as recommending restructures and exit plans.

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