Monday, May 12, 2025

For Trump, It’s a New Era of Deal-Making With Tech’s Most-Coveted Commodity
As the president heads to the Middle East, America’s dominance over A.I. chips has become a powerful source of leverage for the president....

Roblox courts advertisers with fresh data on its ad effectiveness
Roblox is pushing its case to advertisers, releasing new data aimed at proving the value of ads on its platform. At its NewFronts event on Thursday, Roblox unveiled the results of a MediaScience st...

Media buyers anticipate a slower TV upfronts season amid economic uncertainty
Marketers attending the TV upfront presentations in New York this week are likely to drag their feet during negotiations for major media commitments once the market starts to move. The upfronts sea...

A check on The Trade Desk’s risks and rewards
The Trade Desk is at a crossroads. Companies don’t make this many moves unless they see storm clouds on the horizon. Between intensifying competition and a bruised reputation, the pressure is real. ...

‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit
For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which t...

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming — with YouTube pushing itself right into the middle of proceedings. ...

Amazon Adds FedEx to Delivery Partners as UPS Cuts Back
Amazon will have FedEx deliver large packages to the retailer’s customers for the first time in six years. The companies reached a multiyear agreement that renews a relationship that ended in 2019, ...

Bakkt Inks Deal With DTR to Become Crypto, Stablecoin Infrastructure Provider
In today’s operating environment, adaptability is more than a competitive edge. It can mean the difference between survival and insolvency. Bakkt Holdings, Inc., a once-diversified digital asset pla...

New-Vehicle Transaction Prices Rise as Tariff Talk Causes ‘Buying Frenzy’
The average transaction price (ATP) of new vehicles increased by 2.5% in April, driven by a decline in sales incentives amid talk of tariffs, Cox Automotive’s Kelley Blue Book said Monday (May 12). ...

SEC Chair Paul Atkins: Regulatory Framework for Crypto Asset Markets Is ‘Key Priority’
Securities and Exchange Commission (SEC) Chairman Paul Atkins said Monday (May 12) that the commission must consider regulatory changes to accommodate on-chain securities and other crypto assets. In a...

May

S	M	T	W	T	F	S
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26	27	28	29	30	31

B&T Television

Monday, May 12, 2025

May