What’s the future of data collaboration platforms?
Two deals stood out during the Q1 wave of consolidation in the ad tech and martech landscape, with activity from agency holding companies piquing interest: Publicis Groupe bought Lotame, while WPP acq...
In the CTV race, LG Ad Solutions starts at the home screen
For LG, the future of advertising isn’t flashy ad tech or buzzworthy partnerships — it hinges on something far more mundane. The TV menu. The South Korean electronics giant has quietly bet its ads...