Does generative AI save time in PPC?
Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release, AI has become a hot topic of discussion.
But can generative AI be used ...
Madison and Wall forecast $397 billion in 2024 ad spend
The U.S. advertising industry experienced a robust 9.6% growth rate in Q2 2024, marking the third consecutive quarter of around 10% growth, according to a study from renowned analyst firm Madison and ...
NVIDIA receives DOJ subpoena over AI market monopoly claims
DOJ has issued a subpoena to NVIDIA, signaling an escalation in its antitrust investigation into the company’s dominance in the AI hardware market, as reported by Bloomberg. The investigation focuse...
Microsoft Advertising shares 6 latest product updates
Microsoft Advertising rolled out several updates, building on recent advancements in AI and retail media. The new features are designed to make advertising more efficient, relevant and accessible.
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The cases for and against the CMO role
It’s that season again—when marketers grapple with the age-old question: Is the CMO still a key player in today’s business landscape, or just another relic of marketing’s perpetual debate? As ...
