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Confronting the CEO of the AI company that impersonated me
Today, I’m talking with Shishir Mehrotra, who is CEO of Superhuman — that’s the company formerly known as G...
OpenAI Hires Meta Vet as It Preps ChatGPT Ad Launch
OpenAI is reportedly weeks away from adding advertisements for some U.S. ChatGPT users. The artificial intelligence (AI) startup will show ads to all U.S. users of ChatGPT’s free ‌and ...
What happens when agency execs negotiate against AI agents
What really happens when AI agents are enlisted to negotiate ad deals? To find out, I created an interactive game that has actual Gemini-powered AI agents represent buyers and sellers in an adverti...
Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today
The word transparency is bandied about across the media and marketing world, with marketers demanding it (or so they say), and agencies and tech firms insisting they deliver it. But it all feels somet...
Starbucks Rewards Backlash Highlights Retail’s Shift Away From Points-Based Loyalty
Starbucks overhauled its rewards program in this month, and customers noticed immediately. The coffee chain replaced its long-standing structure with a three-tier membership system sorting members int...
Introducing: Ads DevCast
A new podcast for the ads technical community We are thrilled to announce the launch of Ads DevCast,...
AI Adoption Is Being Measured in Tokens, but the Metric Falls Short, Experts Say
A growing number of companies are using a unit called the token to measure how much their employees and workflows use artificial intelligence, according to The Wall Street Journal. Companies that now ...
The Government Uses Targeted Advertising to Track Your Location. Here’s What We Need to Do.
We’ve all had the unsettling experience of seeing an ad online that reveals just how much advertisers know about our lives. You’re right to be disturbed. Those very same online ad systems have bee...
Upcoming changes to Lookalike user lists in the Google Ads API, starting April 30, 2026
Google Ads is committed to providing a reliable and efficient environment for all advertisers. To ensure that our systems remain stable and that resources are allocated fairly, we are introducing a u...
Inside the Stream: Sports Streaming Momentum Grows
This week we discuss a number of new developments that contribute to streaming sports’ momentum. These include NBCU making its RSNs available to Peacock Premium subscribers; Disney looking to buy ...
Newswire > Tag: advertising
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