Tag: advertising | BizAndTech Newswire

advertising

Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race
Earlier this week, it emerged that Microsoft is shutting down its demand-side platform, Xandr Invest. This move signals the broader strategic shift toward AI-driven advertising and an end to the old A...

The Trade Desk’s Jeff Green on ad tech’s big issues
Parallel to the glitz and glamour of the upfront conversations this week, ad tech execs have also been congregating en masse in New York City, with DMS by LUMA a highlight of the past five days for su...

AI is scaling in advertising – outcome-based pay isn’t
AI is speeding up everything in advertising — except how advertisers pay agencies, which is still moving at a crawl. There are early signs — just look at Sir Martin Sorrell’s latest quart...

Netflix Reportedly Weaving GenAI Ads Into Programming
Netflix is reportedly about to experiment with placing ads in the middle of its programming. The streaming service has created interactive “mid-roll” and pause ads that incorporate generative arti...

Sneak Preview: Going, Going, Gone: Can Biddable Advertising Fix CTV?s Fill Rate Slump?
On Thursday, May 22, Chris Pfaff, CEO, Chris Pfaff Tech Media, will moderate the?Streaming Media Connect May panel "Going, Going, Gone: Can Biddable Advertising Fix CTV's Fill Rate Slump?" With FAST a...

New York Sues Capital One, Pursuing Similar Case CFPB Dropped
New York Attorney General Letitia James sued Capital One Wednesday (May 14), alleging the bank misled its customers about the existence of a savings account that provided higher interest. The lawsuit�...

Inside the Stream: Disney’s AVOD Subscriber Surge, Prime Video’s Title Tonnage
Disney’s fiscal Q4 results confirmed a broader industry trend that ad-supported subscribers are driving growth for streaming services. Disney’s CEO Bob Iger said 60% of new DTC subscribers are o...

Expedia Adds APIs to B2B Platform to Help Build Travel Packages
Expedia Group enhanced its B2B segment, Private Label Solutions, by adding APIs that help its partners build travel packages. The new offerings will provide access to rental cars, bookable experiences...

Netflix’s ad tier is growing really fast — and that means more ads
Netflix has more than doubled the number of people watching its ad-supported tier over the last year. At its upfront...

Microsoft Advertising is closing the Xandr DSP, layoffs pending
Microsoft Advertising is closing its demand-side platform, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities according to separate Digiday sources. Ru...

January

S	M	T	W	T	F	S
			1	2	3	4
5	6	7	8	9	10	11
12	13	14	15	16	17	18
19	20	21	22	23	24	25
26	27	28	29	30	31

B&T Television

advertising

January