Walmart Q1 Earnings Continue Its Connected Economy Evolution
Walmart reported better than expected Q1 earnings Thursday (May 16) but that’s not the most important story. The earnings announcement and subsequent analyst call showed a price-driven retailer maki...
Netflix ads tier hits 40 million subscribers
Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation.
The paid ad offering, initially seen...
Retail Media Is A Layer, Not A Channel: Kroger’s Jill Smith
Retail media is exploding, set to take up a fifth of all US ad spend in 2024, according to new Advertiser Perceptions research. But that doesn’t mean it is its own special new category.
“People th...
A better approach to B2B lead gen in 2024
B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder.
That means that s...
Shoppable Moments on TV Come With Group Effort: KERV’s Marika Roque
MIAMI – Millions of households have connected their televisions directly to the internet, opening up a digital avenue more interactions between brands and audiences. Digital advertising platform KER...
Unleashing Programmatic Potential in the Live Streaming Revolution
MIAMI — As eyeballs migrate en masse to streaming services, industry leaders are grappling with the challenges and opportunities.
While much consumption has moved to on-demand, where programmatic an...