What’s behind Netflix’s CTV market share jump?
Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad m...
OpenAI Taps Retail Giants for First Wave of ChatGPT Ad Testing
The companies participating in OpenAI’s tests of ads in ChatGPT include Target, Adobe, Williams-Sonoma and Albertsons.
OpenAI said on Feb. 9 that it had begun testing ads in ChatGPT in th...
NCAA renews trademark fight with Kalshi over March Madness markets
The National Collegiate Athletic Association (NCAA) is again turning up the pressure on prediction market operator Kalshi, this time tying its trademark concerns directly to March Madness, the associ...
Why Reddit’s Stock Plunged 42% In Past Five Weeks
Reddit’s explosive revenue growth of the past two years turbocharged the company’s stock after its 2024 initial public offering, lifting it nearly 700% to its highs of around $270 last fall. That ...
